Disney+

Location: 1 Bligh Sydney, NSW

Program: Reception Design

When: 2022

Software used: Revit, AutoCAD, Photoshop

Site Location

The modern office building is located in the Sydney CBD with views of Circular Quay, Sydney Harbor and the Sydney Harbor Bridge. Adjacent are many of Sydney's major office buildings, including Aurora Place, Chifley Tower, and Governor Macquarie towers. It is the first office building in Sydney to be certified by the Green Building Council of Australia (GBCA).

Note. Google Maps. (2022).

Client Brief

Client: The Walt Disney Company - Disney+

CEO/Chief Executive Officer/Director : Bob Chapek

Executives/Directors: 28

Employees: 200,000+

The client provides on-demand streaming services featuring Pixar, Star Wars, National Geographic & Marvel Content
To design a reception/waiting room area that echoes the brands’ purpose to entertain.
To inform and inspire people through the power of unparalleled storytelling of their brands history
To reflect the iconic brand, creative minds, and innovative technologies.

Concept Development

Disney+ Reception Desk Progress Sketches

The design concept aims to bring Walt Disney's mission to life. I designed the reception area with vibrant pops of colour to create and inspire people with the power of unparalleled storytelling that reflects the brand’s identity.

Incorporating Mickey Mouse as inspiration, I moved to a unique approach within the style and shape of the reception desk, echoing the distinctive curve of Mickey’s ears.

By having one low column featuring an early product (i.e. Mickey Mouse) and one high column featuring a modern product, joined in the centre with the reception desk, I wanted to represent the life journey of Disney films.

Materiality

I incorporated two televisions to further communicate the progression from the first to their latest Disney movie. This new reception design expresses the bold and unique creativity embedded in a relaxed and agile working environment.